An identity, made into a system. · Yousra Mahros

Make every touchpoint feel connected.

The project explores a studio identity through a system of rules and editorial applications, creating a recognisable expression from the first screen to the presentation deck.

Precise principles. Flexible expression.

The guidelines connect typographic hierarchy, palette, grids and rhythm. Selected materials and compositions extend the system into a moodboard direction.

Deliverables

• Visual guidelines and typography rules
• Colour palette and composition principles
• Presentation and layout direction
• Material and lighting moodboard

Project scope

An anonymised excerpt of art direction work. Original names, signatures, logos and business information have been removed.